Our values and principles anchor our dedication to our clients and associates.
The BETAH Way, in a word, means “excellence.” We are solutions-minded, innovative, passionate, and accountable — and we believe in doing well by doing good. As a team of diversely talented professionals, we make a difference every day—for our clients, the people they serve, and the communities in which we live.
The BETAH Way sparks creativity, curiosity, and ensures project success. Tailored to your goals, needs, and challenges, our solutions leverage BETAH’s expertise and streamlined processes to proactively tackle potential issues. Our commitment to embracing the future with clarity and determination is the embodiment of our name —confidence— in every step, propelling us to meet challenges head-on.
The BETAH Way drives engagement and productivity, fostering unwavering dedication. Our commitment to excellence shines through — treating all with dignity, professionalism, and compassion. Our associates, diverse and dynamic, form our strength, contributing unique talents to our shared commitment of excellence.
We help clients produce messages, programs, and events that matter.
Cultivating a world where ideas, messages, and creative solutions drive meaningful transformation.
Our work is rooted in a deep commitment to excellence, total respect, and exceptional customer delight. Our team believes in uncompromising integrity. We are focused, dedicated, and devoted to genuine gratitude. We view these principles as essential to our clients’ success and the empowerment of the communities we serve. Individually and collectively, the BETAH team maintains high standards of performance as we deliver high-quality products and services with passion and purpose.
From its humble origins as a one-woman operation in founder Wilhelmina Bell-Taylor’s basement, BETAH has evolved into a thriving enterprise, now headquartered at the heart of Rockville, Maryland’s dynamic communications and creative hub.
Our history is interwoven with the very essence of the BETAH Way, a legacy defined by the triumphant narratives of our clients and associates. Today, led by Wilhelmina’s daughter, Michelle Taylor, our present reflects our dedicated team’s hard work and commitment. Looking forward, our future is poised to be a continuation of this legacy, built upon the foundation of achievements we set in motion today.
BETAH was founded by Wilhelmina Bell-Taylor
BETAH enters the SBA 8(a) program
BETAH makes the Inc. 500 list of fastest growing companies
BETAH graduates from the SBA 8(a) program
Michelle Taylor assumes leadership as President and CEO
BETAH goes virtual
BETAH makes the Inc. 5000 list of fastest growing companies
BETAH Celebrates 30th Anniversary
BETAH makes the GrowthLab 100 list of top marketing communications firms
BETAH celebrates our 35th anniversary
We’d love to hear from you.