The BETAH Way

The BETAH Way, in a word, means “excellence.” We are solutions-minded, innovative, passionate, and accountable — and we believe in doing well by doing good. As a team of diversely talented professionals, we make a difference every day—for our clients, the people they serve, and the communities in which we live.

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Cutting-Edge Communication and Management Solutions

The BETAH Way sparks creativity, curiosity, and ensures project success. Tailored to your goals, needs, and challenges, our solutions leverage BETAH’s expertise and streamlined processes to proactively tackle potential issues. Our commitment to embracing the future with clarity and determination is the embodiment of our name —confidence— in every step, propelling us to meet challenges head-on. 

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Exceptional People, Exceptional Company

The BETAH Way drives engagement and productivity, fostering unwavering dedication. Our commitment to excellence shines through — treating all with dignity, professionalism, and compassion. Our associates, diverse and dynamic, form our strength, contributing unique talents to our shared commitment of excellence. 

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Mission

We help clients produce messages, programs, and events that matter.

Vision

Cultivating a world where ideas, messages, and creative solutions drive meaningful transformation.

Values

Our work is rooted in a deep commitment to excellence, total respect, and exceptional customer delight. Our team believes in uncompromising integrity. We are focused, dedicated, and devoted to genuine gratitude. We view these principles as essential to our clients’ success and the empowerment of the communities we serve. Individually and collectively, the BETAH team maintains high standards of performance as we deliver high-quality products and services with passion and purpose.

Our History

From its humble origins as a one-woman operation in founder Wilhelmina Bell-Taylor’s basement, BETAH has evolved into a thriving enterprise, now headquartered at the heart of Rockville, Maryland’s dynamic communications and creative hub.


Our history is interwoven with the very essence of the BETAH Way, a legacy defined by the triumphant narratives of our clients and associates. Today, led by Wilhelmina’s daughter, Michelle Taylor, our present reflects our dedicated team’s hard work and commitment. Looking forward, our future is poised to be a continuation of this legacy, built upon the foundation of achievements we set in motion today.

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Milestones

Milestones

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1988

BETAH was founded by Wilhelmina Bell-Taylor

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1993

BETAH enters the SBA 8(a) program

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2000

BETAH makes the Inc. 500 list of fastest growing companies

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2002

BETAH graduates from the SBA 8(a) program

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2008

Michelle Taylor assumes leadership as President and CEO

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2014

BETAH goes virtual

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2017

BETAH makes the Inc. 5000 list of fastest growing companies

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2018

BETAH Celebrates 30th Anniversary

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2022

BETAH makes the GrowthLab 100 list of top marketing communications firms

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2023

BETAH celebrates our 35th anniversary

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