Our Cultural Symbol is a Butterfly

There’s something magical about the transformation of a caterpillar to a butterfly. Similarly, transforming communications is a crucial aspect of modern-day businesses—a process that requires a continuous change in the way organizations communicate with their internal and external stakeholders. It’s a process BETAH has mastered to navigate our own growth and to champion our clients’ goals over the past 35 years.


  • Just like a butterfly that goes through significant metamorphosis, businesses must begin their journeys by identifying the need for positive change and laying the groundwork for transformation.


  • Next, like a caterpillar that grows and molts out of its skin to increase in size, businesses must be willing to adapt and grow to meet the evolving needs of their customers and stakeholders.


  • As the caterpillar attaches itself to a plant and sheds its skin one last time to reveal its chrysalis, businesses must be willing to embrace new market opportunities and challenges, best-in-class tools, and technologies that can facilitate secure, reliable, and audit trail-enabled mobile communications nationwide among staff, regardless of physical location or role.


  • Finally, like a butterfly that emerges from its chrysalis with four wings, businesses must emerge from their continuous and natural transformation with a renewed sense of purpose and operational goals.


That’s been the path BETAH forged as we mark our 35th anniversary and prepare for exciting years ahead. We’ve refreshed our brand, adopted a new logo, and launched a new website to evoke the spirit of the butterfly. “The butterfly is our company’s cultural symbol,” said BETAH President and CEO Michelle Taylor. “We plan to build on former successes and bring this same spirit of transformation into our upcoming work with clients and their audiences.” By embracing change and transforming marketing and communications, BETAH will keep helping businesses, nonprofits, and government agencies achieve their goals and stay ahead of the curve.