The federal Ending the HIV Epidemic (EHE) initiative is built on several pillars, including treating people with HIV rapidly and effectively to reach sustained viral suppression. To support work under the treatment pillar, the U.S. Department of Health and Human Services (HHS) Office of Infectious Disease and HIV/AIDS Policy (OIDP) asked BETAH to collaborate with its HIV Team to create a national campaign that conveys the importance and benefits of viral suppression.